The Executives' Club Of Chicago

Innovating the Consumer Experience Through Data- Fueled Creativity 

Date: Wednesday, May 22nd, 2019 
Registration and Networking: 5:30 p.m. - 5:45 p.m.
Program:
5:45 p.m. - 6:45 p.m.
Location: MillerCoors, 250 S Wacker, Floor 15, Chicago, IL 60606
Forums: Innovation

Brad Feinberg200x200

Panelist
Brad Feinberg 
VP of Media and Consumer Engagement
MillerCoors 

Loren_Grossman_200x200

Panelist
Loren Grossman 
Global Chief Strategy Officer
Annalect

Sadie Thoma 200x200

Panelist
Sadie Thoma
Director of US Creative Partnerships 
Google

Jeff Adkins 200x200

Moderator
Jeff Adkins 
Managing Director 
Energy BBDO

Data has been the hottest topic and the biggest unknown in the marketing industry for years now. Today, marketers have more access to data, and more direct access to consumers than ever before; but, how can we practically use data, enterprise-wide, to fuel innovative consumer experiences that drive brand growth? And, how can we do it consistently? There’s no doubt that random acts of data-based marketing exist, but which marketers are really building their brands around it and how?

In order to win in today’s marketplace of collapsed CRM channels, rising social DTC brands, and targeted and niche marketing requires systemic organizational change from mindset to operations. Join MillerCoors, Google and Annalect as we explore how to put data and creativity to work for your brand and your consumers.

Registration 
Member: Complimentary
Non-Member: $50

Forum Sponsors


EnergyBBDO

KPMG