The Executives' Club Of Chicago

At Your Fingertips: MarTech Strategies in a Digital Landscape

Date: Tuesday, June 8, 2021
Time: 8:00 - 9:00 a.m. CDT
Location: Zoom (Details will be shared with participants prior to program)
Forums: Marketing, Communications and Sales 

Shatabdi
Chris
Amy
Keli
Jason

Speaker

Shatabdi Basu
Senior Marketing Executive, B2B and D2C Marketing, SAAS and Technology Products

Speaker

Chris Broyles
Executive Director, US Digital and Creative Lead, Growth and Strategy
KPMG

Speaker

Amy Costigan
Managing Director, Ancillary Products, Personalization, Digital Marketing
United Airlines

Speaker

Keli Walbert
Executive Vice President, Strategic Marketing and Infused Medicines
Horizon Therapeutics

Moderator

Jason Galloway
Principal, Customer Solutions and US Marketing Consulting Practice Lead
KMPG

Today’s CMO must harness the power of marketing technology (MarTech) to deliver an excellent customer experience. Yet building a strategic MarTech stack that drives value for the business is a significant challenge. The array of tools, services, and software available to today’s marketer can be tricky to navigate and complex to effectively implement. How can marketing organizations and leaders make sure these investments are paying off? Where should they devote their resources? What are the best practices and lessons learned in today’s marketing landscape?

On June 8th, marketing experts will share their advice on designing successful digital marketing campaigns and driving indisputable ROI on their investments. Tune in as they reveal the strategy and insight behind their savviest marketing moves.

PLEASE NOTE: The Zoom link will be included in your confirmation email. You will receive a second email on June 7th with the link to join this program. Please check your bulk or spam folder in case the link is sent there. For any questions, contact Megan Cicurel at mcicurel@executivesclub.org.

Member Pricing:
Individual Ticket: Complimentary 

*Members may also register one complimentary guest

Non-Member Pricing:

Individual Ticket: $25