Disinformation takes many forms for businesses and consumers in a digital era. As more of our daily lives take place online and information is increasingly spread across social media, both individuals and organizations must get smarter about the sources they trust and identifying manipulated content. Coupled with this is an increasing expectation by consumers for businesses to take responsibility for combating disinformation, even when a company may be the victim of disinformation.
On February 5, join us as we convene a discussion about how businesses can protect their organization from a disinformation crisis and build trust with stakeholders. The Marketing, Communications, and Sales Forum brings you a panel of experts to advise on issues such as:
•How companies can avoid common pitfalls that might lead to a disinformation crisis.
•How consumers can identify trusted sources and spot "fake news."
•How organizations can respond if they are a target of disinformation.