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Video technology can drive higher engagement and overcome difficulties faced by human resources (HR) and benefits professionals across all industries, says Sam Crumley, a vice president at video streaming company Panopto. One benefit of video technology is the ability to record and share knowledge. For example, reusable videos can capture individuals’ specialized knowledge so other employees can access it anytime, anywhere, rather than take time out for meetings that reiterate the same content. A video-enabled solution can also be used to better train new talent by capturing the expertise of senior workers before they leave the workforce. Furthermore, video can connect regional and corporate office training, which is especially useful when employees are remote or spread out over several offices. Finally, small, easily accessible, task-based videos can be used by employees who require training in the moment, Crumley says.

For employers seeking to implement video technology, he offers three tips: choosing a model, adapting the process, and measuring the results. When choosing, examine your pain points, engage your users in a solution, and leverage your existing technology. When adopting a new process, Crumley warns there is almost always a culture impact, so leave room for flexibility. Finally, measure results. Most platforms can capture user satisfaction, and you can also examine social interactions such as comments or social media sharing. “But ultimately,” Crumley concludes, “the greatest measure of impact of a new method is getting the business results you’re looking for.”

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