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Episode 060 – Richard Edelman, Chief Executive Officer, Edelman

We welcome back Richard Edelman, CEO of Edelman, to discuss the Edelman Trust Barometer a second year in a row. The 2024 findings explore the collision of trust, innovation, and politics in an era of rapid innovation. In this episode, we’ll dive into how institutional leaders can build trust as stewards of change and support the innovations that will power our future. This episode was recorded in front of a live audience on February 7, 2024.

00:00 – Intro
00:56 – Trust Barometer Intro
02:53 – The power of innovation & acceptance
04:04 – Developing countries higher in trust
04:49 – Business is more trusted than other institutions
05:42 – The Midwest is the least trusting on business
06:18 – U.S. trust is falling in Southeast Asia
06:60 – The Information War
07:46 – How the pandemic has influenced trust in innovation
09:19 – Innovation is becoming politicized
10:38 – The fear of innovation being poorly managed
11:55 – AI has the potential to be the leading edge of innovation – if well-managed
12:32 – Trust in science & innovation
14:08 – Antipathy to innovation is a global phenomenon
15:46 – Implementation vs. Innovation
16:13 – Why should businesses partner with the government and NGOS?
16:46 – Bringing science back with society
18:37 – Message from our sponsor, Shure
19:08 – Why innovation?
20:44 – Why is the Midwest the least trusting?
21:38 – What is making people feel innovation is mismanaged?
23:10 – The importance of upskilling
23:49 – Business & government
25:18 – Trust in Science & Vaccines
26:28 – The global phenomenon of trust
27:30 – Trust in social media & news
28:10 – Business partnering with government
29:27 – A warning to brands seeking attention
20:41 – Outro

Episode Link: Edelman | 2024 Trust Barometer

Host: Margaret Mueller, President & Chief Executive Officer, The Executives’ Club of Chicago
Producer: Eva Penar, Chief Content & Communications Officer, The Executives’ Club of Chicago 

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Thank you to our podcast sponsor, Shure Incorporated.
For nearly 100 years, Shure Incorporated has developed best-in-class audio products that provide high-quality performance, reliability and value. Headquartered in Niles, Illinois, our history of innovation and expertise in acoustics, wireless technology, and more enables us to deliver seamless, transparent audio experiences to a global audience. Our diverse product line includes world-class wired and wireless microphones, networked audio systems and signal processors, conferencing and discussion systems, software, a loudspeaker, and award-winning earphones and headphones.

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