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Episode 058 – Stephanie Morimoto, CEO, Asutra

On this episode of the Executives’ Exchange, Stephanie Morimoto, Chief Executive Officer at Asutra, reflects on her journey transitioning from burnout to wellness entrepreneur. Stephanie shares the positive outcomes of focusing on developing relationships, self-care, and magnesium! Hear how she created a company that prioritizes wellness and inclusivity.

00:00 – Intro
01:07 – Morimoto’s childhood & inspiring family history
04:53 – Highschool & college journey
09:25 – The powerful impact of education
12:26 – Morimoto’s winding path to Asutra
15:37 – Joining the entrepreneurship world & hitting burnout
18:13 – The shift in hustle culture
22:33 – Asutra’s goal in self-care
24:22 – Message from our sponsor, Shure
24:53 – The power of magnesium
27:38 – Purchasing Asutra & rebranding
30:01 – The meaning behind Asutra
30:49 – Asutra’s core values in workplace culture
37:09 – Pros & cons of declining venture capital
40:39 – Navigating the business realm as a female Asian American entrepreneur
44:04 – Creating meaningful business partnerships
47:47 – Future plans for Asutra
52:07 – Rapid Fire Questions
56:19 – Outro

Episode Link: Asutra

Host: Margaret Mueller, President & Chief Executive Officer, The Executives’ Club of Chicago 
Producer: Eva Penar, Chief Content & Communications Officer, The Executives’ Club of Chicago 

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Thank you to our podcast sponsor, Shure Incorporated.
For nearly 100 years, Shure Incorporated has developed best-in-class audio products that provide high-quality performance, reliability, and value. Headquartered in Niles, Illinois, our history of innovation and expertise in acoustics, wireless technology, and more enables us to deliver seamless, transparent audio experiences to a global audience. Our diverse product line includes world-class wired and wireless microphones, networked audio systems and signal processors, conferencing and discussion systems, software, a loudspeaker, and award-winning earphones and headphones.

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