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Episode 055 – Kristi Ross, Co-Founder and Co-Owner, U3 COFFEE

In this episode of the Executives’ Exchange, we explore the remarkable journey of Kristi Ross, a visionary entrepreneur, co-founder, and former co-CEO of Tastytrade, Inc., a trailblazing financial media company headquartered in Chicago. Get ready to dive into Kristi Ross’ incredible journey and discover her upcoming ventures that are set to revolutionize the coffee industry! 

0:00 – Intro 

0:47 – Introducing Kristi

1:49 – Kristi experiencing the loss of her mother

6:13 – Kristi’s childhood dream job & mentors

9:40 – From CFO to CEO, learning from numbers

13:30 – More “actionable” media

14:25 – Understanding culture in mergers & acquisitions 

19:23 – TastyTrade & dough

23:25 – Funding & entrepreneurship 

27:20 – Message from sponsors, Shure 

27:50 – Leaving TastyTrade

32:22 – Coffee & connections – Uniting the world through coffee

41:41 – Creating a collective impact

48:11 – Kristi’s biggest wish for the finance industry 

49:25 – Rapid fire questions 

54:28 – Outro  

Episode Link: U3 COFFEE

Host: Margaret Mueller, President & CEO, The Executives’ Club of Chicago
Producer: Eva Penar, Chief Content & Communications Officer, The Executives’ Club of Chicago

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Thank you to our podcast sponsor, Shure Incorporated.
For nearly 100 years, Shure Incorporated has developed best-in-class audio products that provide high-quality performance, reliability, and value. Headquartered in Niles, Illinois, our history of innovation and expertise in acoustics, wireless technology, and more enables us to deliver seamless, transparent audio experiences to a global audience. Our diverse product line includes world-class wired and wireless microphones, networked audio systems and signal processors, conferencing and discussion systems, software, a loudspeaker, and award-winning earphones and headphones.

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