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Episode 009 – Tonise Paul, Chairman, Energy BBDO

Tonise Paul, Chairman and former President & CEO of Energy BBDO shares her irrefutable leadership insights for personal & organizational success. She discusses the necessity of authenticity in determining brand values, creating and maintaining culture, and how opportunities can be embedded in crisis. Tune in to hear how she implemented change during her long-term tenure as CEO.

1:38 – Nonlinear journey to college & leadership lessons
7:00 – Most surprising part of becoming CEO—creating and maintaining culture
10:22 – Tonise’s irrefutable leadership insights
13:50 – The origin of energy becoming & important part of brand identity and leadership
16:21 – Leading with faith & love
18:58 – Values based leadership— how should leaders be thinking about a redefinition of brand values?
23:35 – Saying “No” to clients/projects
25:14 – Discuss the consistency of work & the positive impact of long-term CEO tenures
30:32 – Tonise’s boldest career move & the significance of creating growth opportunities
34:24 – Discuss the crucial balance of change & preservation BBDO
38:03 – Leading with the “how” not the “what”
44:08 – What does the future hold—artificial intelligence & machine technology
46:01 – Advice to 18-year-old self—Trust yourself

Books Recommendations:
The Service Profit Change
Good to Great: Why Some Companies Make the Leap and Others Don’t
The Power of A Positive No
Built to Last: Successful Habits of Visionary Companies

Episode Link: Energy BBDO

Host: Margaret Mueller, CEO & President, The Executives’ Club of Chicago
Producer: Eva Penar, Chief Content & Communications Officer, The Executives’ Club of Chicago

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