The Executives' Club Of Chicago

Measuring and Maximizing the Value of Marketing Spend

Date: Wednesday, April 14, 2021
Time: 8:00 - 9:00 a.m. CDT
Location: Zoom (Details will be shared with participants prior to program)
Forums: Marketing, Communications and Sales 

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Erin Amico
Chief Marketing Officer


Lauren Boyman
Chief Marketing Officer


Maureen Bromwell
EVP and Chief Marketing Officer
Northern Trust Asset Management

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Anne Dooley
EVP, Global Business Lead
Energy BBDO


Brian Hall
Managing Director, Chicago
G&S Business Communications


Mitchell Caplan
Managing Director, Marketing Consulting Practice

Marketers globally are struggling with changing market dynamics, which were amplified in light of COVID-19. As budgets dwindle, media channels multiply, and customer preferences change dramatically, marketers need greater financial insights to enable smarter marketing decisions. Marketing spend management is now a strategic capability which will impact your organizations ability to thrive or simply survive. The future belongs to businesses which can effectively manage and measure marketing spend for greatest impact. Whether you are a career communicator, strategy architect, or financial leader – this conversation is for you.

Join the Marketing, Communications, and Sales Forum on April 14th for an engaging panel discussion on challenges, learnings and best practices around marketing plan and spend management.

PLEASE NOTE: The Zoom link will be included in your confirmation email. You will receive a second email on April 13th with the link to join this program. Please check your bulk or spam folder in case the link is sent there. For any questions, contact Megan Cicurel at

Member Pricing:
Individual Ticket: Complimentary 

*Members may also register one complimentary guest

Non-Member Pricing:

Individual Ticket: $25