Mars Global made a $1 billion-dollar commitment last year to tackle poverty, climate change and food insecurity worldwide on the heels of combining its Mars Chocolate and Wrigley businesses into Mars Wrigley Confectionery. Global President Martin Radvan was faced with driving growth and navigating the businesses’ integration while also aiming to achieve Mars’ bold sustainability targets.
This program will explore the challenges and complexities of balancing social good with business goals and profit. Martin Radvan will present his “Economics of Mutuality” approach, a formula businesses can follow for setting targets that incorporate social capital.