The Big Business of Beauty

Beauty has become a blueprint for modern business — where culture, community, and commerce intersect to shape how brands grow and compete. What was once product-driven is now experience-led, fueled by real-time trends, creator influence, and evolving definitions of identity.

At the center of this transformation is Ulta Beauty — the largest beauty retailer in the U.S. — and CEO Kecia Steelman, who is leading the brand through a period of rapid growth and cultural relevance. In this conversation, Steelman shares how Ulta has built a model that blends retail, media, and experience — anticipating customer needs, operationalizing inclusivity, and staying ahead in an industry defined by constant change.

This is more than a conversation about beauty. It’s a lens into how today’s most effective leaders build brands that resonate, organizations that adapt, and strategies that turn cultural insight into sustained business performance.

Pricing:
Members: $150
Nonmembers: $300

The Executives’ Club of Chicago partners with members of the media to share stories of leadership and impact. For interviews or event coverage opportunities, please contact our Head of Brand & Communications Katy Broom.

For more information and sponsorship opportunities, please contact our Head of Partner Activation Ella McCann.