Emily Marks
General Manager, Corporate Reputation, Edelman
Join us for a special program featuring the 25th anniversary edition of the Edelman Trust Barometer.
In recent years, the Edelman Trust Barometer has documented the rise of income-based trust inequality, societal polarization, the politicization of information and culture, mutual distrust between countries, and the decline of trust in government.
The 2025 Edelman Trust Barometer will outline a blueprint for a more trusting future that will empower CEOs and societal leaders to overcome polarization, earn legitimacy, and motivate the public to address large-scale challenges to trust.
During this two-part program, you’ll hear from Richard Edelman, CEO of Edelman, as he delivers his keynote address of the 2025 Edelman Trust Barometer, fresh off its global launch at the World Economic Forum the week prior.
Immediately afterwards, join us for a deeper dive into the research via provocative and impactful Summit sessions focusing on key issues identified in this year’s study. Learn more about the findings of Edelman’s research, explore the implications for business, and foster conversation about the opportunities to build trust.
Lunch will be served during the keynote address.
Are you a member of the Media? Reach out to Eva Penar to attend.
Summit Session
Trust is splintering across the globe, with political divides, disinformation, and inequality fueling uncertainty. The 2025 Trust Barometer highlights widening divides caused by polarization, inequality and disinformation, while underscoring the pivotal role of business and media in bridging these gaps. This session will explore how leaders can navigate a fragmented ecosystem, address grievances to rebuild trust and restore the integrity of media in an era of growing skepticism.
Our panel of experts will unpack key insights from the 2025 Trust Barometer, the responsibility of leaders to navigate this ecosystem with integrity, the evolving role of traditional media, mis- and disinformation challenges and a path to unity.
General Manager, Corporate Reputation, Edelman
U.S. Head of Counter Disinformation, Edelman
Reporter, Politico
Summit Session
With fears that journalists, government, and business leaders lie to the public hitting an all-time high, the need for a new approach to brand strategy has never been more urgent. This session will highlight the shift in global trust dynamics and the critical role of business in rebuilding societal trust. By combining findings from the 2025 Edelman Trust Barometer with strategies from the Brand Permission Space Navigator, attendees will learn how brands can address grievances, navigate the political landscape, and establish themselves as leaders in trust-building efforts across industries.
Managing Director, Public & Government Affairs, Edelman
Executive Vice President, Head of Strategy, Edelman