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Join us for a special program featuring the 24th Annual Edelman Trust Barometer!

For 24 years, the Edelman Trust Barometer has studied the influence of trust across society — government, media, business, and NGOs — to shape conversation, drive results, and earn action. At a time when acceptance of change is crucial for progress and problem-solving, the 2024 Edelman Trust Barometer provides a roadmap for how institutional leaders can earn trust as stewards of change, and the role each institution must play to create enthusiasm for the innovations that will power our future. 

This program, historically one of our most provocative and impactful, always leaves attendees wanting more – more data, more leadership lessons from the C-Suite, and more insights from Richard Edelman and the Edelman team. This year, we are delivering that – and more! – in an innovative two-part event format. 

First, we’ll hear directly from Richard Edelman as he delivers his internationally acclaimed keynote address, following its debut at the 2024 World Economic Forum. Immediately afterwards, we are offering guests the opportunity to take a deeper dive with an Exec Club Summit. Join us for three interactive breakout sessions with industry leaders focusing on key issues identified in this year’s study. Learn more about the findings of Edelman’s research, explore the implications for business, and foster conversation about the opportunities to build trust.”

Choose your experience: Attend the luncheon only, or opt for both the luncheon and Summit. 

Keynote Luncheon Only: $75 Member | $150 Non-Member
Lunch + Summit: $75 Member | $250 Non-Member
Branded Company Tables of 10 are also available. Please email to purchase tables. 


11:30am – 12:00pm | Registration and Networking 

12:00pm – 1:00pm | Lunch and Keynote with Richard Edelman 

1:00pm – 1:15pm | Break 

1:20pm – 1:50pm | The Collision Course: Brands & Societal Issues in 2024

1:55pm – 2:25pm | Trust in the Workplace 

2:30pm – 3:00pm | Evolving with AI: Strategies for Trustworthy Innovation and Adoption 

Presenting and Summit Sponsor

The Collision Course: Brands & Societal Issues in 2024

With the intersection of today’s political and societal landscapes, business leaders find themselves facing a deluge of external pressures that threaten to hurt their brands. In fact, U.S. leaders now rank escalating political polarization as their second most important emerging risk, behind artificial intelligence. The question of whether companies should express opinions or act on political and societal issues further complicate public expectations and the accidental fall into “cancel culture.” Amplified by social media, these controversies manifest as online boycotts and generate prolific media coverage. Successful and modern brands demand navigation of these evolving challenges, preserving public favor, securing market position, while remaining true to their core values.

Ahead of the 2024 presidential election cycle, and armed with Edelman’s latest 2024 Trust Barometer data, Edelman’s Brand and Global Advisory leadership will host an interactive session for brand and business leaders, focusing on how the year to come will impact the work you do every single day and offer expert advisory to keep you and your company on track during what is sure to be a tumultuous election cycle.

Trust in the Workplace

Trust at Work, now in its third year, showcases data representative of employees across Brazil, China, Germany, India, Japan, UK, and U.S., with a focus on deskless workers and the influence of Gen Z.

In this session, we will discuss the changing meaning of work for everyone, the profound impact of younger workers on working life, the growing expectations and influence of workers putting heightened pressure on employers, and how companies can empower their employees to be partners of change.

A short presentation of employee-focused insights will be followed by small-group discussions. You and your tablemates will share experiences, challenges and best practices related to communications, culture, and the employee experience. You’ll leave with immediately actionable ideas and takeaways.

Evolving with AI: Strategies for Trustworthy Innovation and Adoption

In today’s rapidly evolving landscape, the intersection of AI and trust is a critical juncture that can shape the future of society. The emergence of predictive analytics and generative AI is bringing some much-needed computer power and infrastructure to the communications function. Yet, AI still faces skepticism within the broader society.

Join Brian Buchwald, Edelman’s Global Head of Product, Technology & Trust Data, to explore the impact of AI on trust and communications and learn how to foster acceptance to drive progress.

In this session, you will learn about:

  • Today’s growing AI-powered comms-tech ecosystem and its impact on trust in society
  • How AI will deepen investment in comms by closing the loop between brand action and impact
  • Using AI to plan and measure the impact of your communications programs

Summit Chair

Kimberley Goode

Chief Communications and Social Impact Officer
BMO Financial Group

Presenting and Summit Sponsor

Featured Sponsor

Signature Series Sponsors

Media Partners