As countries around the world continue to adapt to the evolving pandemic reality, we reflect on the year we’ve had: one rife with repeated disruption, change and modification. Over the last year and a half, Edelman’s Trust Barometer research has shown that today’s issues cannot be solved in a vacuum or in solidarity. From combatting climate change and racial injustice to solving for the future of work, supporting employees’ wellbeing and defining Covid-19 vaccine policies, peoples’ expectations of institutions to come together to build a better world have never been higher.
Now in our 22nd year, please join Edelman for a special presentation of the 2022 Edelman Trust Barometer, the world’s most robust exploration on trust across 33,000 respondents in 28 markets. This year’s study will take a fresh look at the state of trust, and the expectation for how our studied institutions — business, media, government and NGOs — must work together to lead society forward, innovate and solve today’s most challenging, existential problems.