Skip to Main Content

The global spirits industry is being shared in real time — not just by what consumers drink, but by how they think, choose, and engage with brands. Long-standing assumptions around loyalty, premiumization, and growth are being challenged by a more intentional, more skeptical, and more fragmented consumer.

In this spirited conversation, we’ll use one of the world’s most competitive consumer categories as a lens to explore what it now takes to earn attention, build trust, and sustain growth. From shifting generational behaviors to the rise of moderation, digital transparency, and cultural storytelling, this is a case study in how modern brands must evolve — or fall behind.

Pricing:
Members: $150
Nonmembers: $300

The Executives’ Club of Chicago partners with members of the media to share stories of leadership and impact. For interviews or event coverage opportunities, please contact our Head of Brand & Communications Katy Broom.

For more information and sponsorship opportunities, please contact our Head of Partner Activation Ella McCann.

Season Sponsors

Media Partner