The Executives' Club Of Chicago

The Marketing Pivot: How B2B CMOs are
Navigating Crisis

Date: Tuesday, September 1, 2020
Time: 8:00 a.m. - 9:00 a.m. CDT
Location: Zoom
Forums: Marketing, Communications and Sales 

Suzanne sq

Panelist

Suzanne Jacob 
CMO
DHR International

Deborah sq

Panelist

Debbie Murphy 
CMO
Gibraltar Industries

Jim sq

Panelist

Jim Stadler
CMO
First Midwest Bank

Diane sq

Moderator

Diane Primo 
CEO
Purpose Brand

Crisis communications and management have never been so paramount to the success of an organization. In a world where the public increasingly looks to the business sector for civic leadership, inclusivity and authenticity reign supreme. As the nation still reels from COVID-19 and national protests for racial justice, we bring you Chief Marketing Officers who excel at cutting through the noise of a crowded marketplace and streamlining the user experience with a positive impact on the bottom line.

This event will cover critical questions such as:

  • Authenticity: In the fast-paced atmosphere of a nation in crisis, how do marketers ensure their brand adapts to the reality of our world while remaining true to their core principles?
  • A Tailored Message: How do marketing experts attract potential customers to engage with their brand, especially when social, public health, and economic winds are changing daily?
  • Accelerated Timelines: How do you ensure that messaging or marketing hits with the right “how” and “when” in a world fraught with constant communications?  

Join us on September 1 to hear from CMOs on how to navigate crisis and effectively embody the values of your brand.

PLEASE NOTE: You will receive an email on August 31 with the link to access the webinar. Please check your spam or junk folder in case the link is sent there.

Member Pricing:
Individual Ticket: Complimentary 

*Members may also register one complimentary guest

Non-Member Pricing:

Individual Ticket: $25