The Executives' Club Of Chicago

The Employer Brand Credibility Gap: Bridging the Divide

Date: June 14, 2018
7:30 a.m. 
Panel Discussion:
8:00 a.m.–9:00 a.m.
875 North Michigan Avenue, Suite 2400, Chicago, IL 60611
Forum: Marketing, Communications and Sales

Kate Bullinger

Kate Bullinger
Global Lead, Employee Engagement and Change Management
Weber Shandwick


Carmen Collins
Senior Social Media and Talent Brand Manager

Employer branding has become an imperative in an era where talent is hard to recruit, change is rampant, engagement is weak, and Millennials have their sights on the next job.  With online reviews, employers are now accountable to who they say they are, how they live their values and how they make a difference.

The Employer Brand Credibility Gap: Bridging the Divide study, conducted by Weber Shandwick with KRC Research, explores the intersection between employer reputation and the employee experience.  The study found how an employer portrays itself publicly often is not a strong match with what it’s like to work there.  Join us to learn more about closing the gap and how Cisco created an award-winning talent brand. 



Members: Complimentary 
Nonmember Guests: $50

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