THE EXECUTIVES' CLUB OF CHICAGO

cordially invites you to join us for a Technology Conference

"Technology from the Outside In: Learning from the 'Natives'"

Segment #1 - "Social Networks - Business Benefits and Applications"

Social Networking is revolutionizing how we communicate and share information in today's society. Its growing popularity has made it a part of everyday life. Come learn about Social Media's role and applicability to business strategy through a discussion of its real world implementation and integration into well-known enterprises. The discussion will include a review of specific initiatives, business challenges, lessons learned, and trends when using Social Media sites for B2B / B2C / B2E application. It will provide insights on how you can take advantage of social networking to create competitive business advantage for your enterprise.

Richard Qualls

Moderator:

Richard Qualls

Chief Technologist - Midwest Systems Engineering

Sun Microsystems

"Social Networking - Engaging our Customers and Employees"

Anthony L. Abbattista

Vice President, Technology Solutions
Allstate Insurance Company

Warren Habib

"Elements of Social Networking: What Makes Sense for Business"

Warren Habib

Senior Vice President, Digital Platform Development

MTV Networks

Segment #2 - "Alternative Reality: 'Virtual' Certainty or 'Simulated' Boondoogle?"

"Everyone is doing it" isn't a very sound business model. Yet hundreds of leading global firms have invested time, effort and money to explore heretofore uncharted territory in product design, marketing, customer interaction and enterprise-wide communication - all in simulated environments. In some cases participants teleport their 'avatar' to virtual "islands" that can be wildly foreign or eerily familiar. Within an enterprise, employees from all over the world join in a virtual and immersive interaction with team members or sit in an auditorium with the CEO without ever leaving their offices. Is this the "next big thing" or just a 'Gen Y' distraction? Join us for an interesting and interactive discussion held simultaneously here in Chicago and with our panelists "in-world" on "Second Life".

Jeff Sidler