The Employer Brand Credibility Gap: Bridging the Divide
Employer branding has become an imperative in an era where talent is hard to recruit, change is rampant, engagement is weak, and Millennials have their sights on the next job. With online reviews, employers are now accountable to who they say they are, how they live their values and how they make a difference.
The Employer Brand Credibility Gap: Bridging the Divide study, conducted by Weber Shandwick with KRC Research, explores the intersection between employer reputation and the employee experience. The study found how an employer portrays itself publicly often is not a strong match with what it’s like to work there. Join us to learn more about closing the gap and how Cisco created an award-winning talent brand.