The Executives' Club Of Chicago

5G is Nearly Here: Are Your Content, Strategy, and Production Teams Ready? 

Date: Tuesday, June 25, 2019 
Registration and Networking: 7:30 a.m. - 8:00 a.m.
Program:
8:00 a.m. - 9:00 a.m.
Location: Accenture Innovation Hub, 500 W. Madison, Floor 22
Forums: Marketing, Communications and Sales 

Jennie Easterbrook

Presenter
Jennie Easterbrook
Executive Group Director
MXM, a part of Accenture Interactive

Kristine Kelley

Presenter
Kristine Kelley
Senior Manager, Content Strategy
Accenture Interactive

Ryan Krenn

Presenter
Ryan Krenn
Managing Director
Accenture Interactive

George Moreira

Presenter
George Moreira
Senior Manager
Marketing Strategy and Creative
Accenture Interactive

Get ready for the content-fueled economy. Later this year, 5G wireless capabilities will be the norm across the US. This means that high-quality interactive content will be more readily available on an increasing number of screen types nested in vehicles, in stores, in public venues, and in your pocket. More than half of the B2C marketers recently surveyed by the Content Marketing Institute reported their budget would increase from 2018 to 2019, and nearly a third of those said they’d increase their spending by more than 9%. But is that enough in what will be an increasingly content-fueled economy?

On June 25, a team of brand, content, marketing and analytics experts from Accenture Interactive walk you through mandates across the full content lifecycle. Expect road-tested advice on strategy, creation, production, distribution and measurement of next-gen of content for marketing, sales, commerce and support. Join us to hear how several companies have tackled unique content challenges, and driven business results.

Registration 
Member: Complimentary
Non-Member: $50

 
 

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