In a world of accelerating change and disruption, customer behavior is fundamentally changing, and the new challenge is paying attention to the right signals to be able to predict how the future will play out. These changes manifest in two ways: on a macro scale, or long-wave signals, and as micro-behaviors, or short-wave signals. There is no shortage of information in the 24/7 world of always-on news, but discerning what is an enduring signal versus noise can be difficult. Making sense of signals of change helps get to the “why” behind the disruptive forces that surround us; a critical first step in being able to future-proof your business.
Join us on June 11th to hear from experts at KPMG on why you and your business need to pay attention to both long- and short-wave signals and how to synthesize this information into strategic action that will keep your organization both nimble and thriving.