Data has been the hottest topic and the biggest unknown in the marketing industry for years now. Today, marketers have more access to data, and more direct access to consumers than ever before; but, how can we practically use data, enterprise-wide, to fuel innovative consumer experiences that drive brand growth? And, how can we do it consistently? There’s no doubt that random acts of data-based marketing exist, but which marketers are really building their brands around it and how?
In order to win in today’s marketplace of collapsed CRM channels, rising social DTC brands, and targeted and niche marketing requires systemic organizational change from mindset to operations. Join MillerCoors, Google and Annalect as we explore how to put data and creativity to work for your brand and your consumers.